To assemble

Wear your story

Madeyu Studio is the online jewelry brand with its own charm bar. The concept is simple: you choose your base — a necklace, bracelet, or a pair of earrings — and mix & match the charms that suit you. A meaningful letter, your own birthstone, or a symbol with a story only you understand. That's the whole idea: we supply the parts, you create the jewelry. 🤍

Here's how it works.

1 — Choose your base
The base is the piece of jewelry itself: a bracelet, a necklace, or a pair of earrings. First, choose the metal — gold- or silver-colored — as that determines the overall look.

→ View bases

2 — Choose your charms
The number of charms that fit varies per base. A chain bracelet or chain necklace can hold several, while for other bases, we assemble them together. Take one if you want to keep it simple, or load it up. Charms of the same metal look the neatest; mixing them is also allowed, but do it intentionally.

Ordering more than one piece of jewelry? Assign a number to each base and choose the same number for each charm. That way, we know exactly what goes where.

→ View all charms

3 — Make it personal
A letter from someone you miss or see every day. Your child's birthstone or birth flower. A clover for luck, an animal that says something about you, or just something that makes you happy. This is the step where the jewelry becomes yours.

→ Personal · Love & friendship · Luck & protection · Animals & nature · Food & drink

4 — We assemble it
You order, we attach the charms to your jewelry and send it to you complete. You don't have to do anything yourself: just take it out of the box and put it on.

→ To the shopping cart

Adding something later

You're not done when your order arrives. If you order loose charms later, you'll receive a small ring with them. With small jewelry pliers or a sturdy nail, you can bend it open, slide it onto the link, and close it again.

No idea where to start?

On the collection page, combinations have already been made for you. You can buy them as they are or use them as a starting point.