About us

Made by you. Made for you. ✨

Madéyu is the online jewelry brand with its own charm bar. The concept is simple: you choose your base — a necklace, bracelet, or a pair of earrings — and mix & match the charms that suit you. A meaningful letter, your own birthstone, or a symbol with a story that only you understand.

That's the whole idea: we provide the components, you create the jewelry. 🤍

Why design it yourself?
A ready-made piece of jewelry reflects someone else's taste. A piece of jewelry you've assembled yourself is worn for a reason. You know exactly why those specific charms are on it. It's not a mass-produced item, but your personal story in the form of a unique eye-catcher.

Our promise (and what we pay attention to):
  • Materials that keep shining: We believe in quality that you can enjoy for a long time. That's why we use high-quality stainless steel (316L for bases and 304 for most charms), optionally with an extremely durable PVD coating. No cheap silver-plated brass that dulls after a few months. Do you want to know exactly how this works and how to keep your jewelry looking its best? Check out our Material page.
  • Good for your look and your wallet: Charms are addictive — we know you often want more than one. That's why we keep our prices low, so you can keep combining endlessly without guilt.
  • Like a gift in your mailbox: No hassle with staying home for the package delivery person; everything simply fits through the letterbox. Every order comes standard with one luxury box. Completely free, because your order should be a joy to unbox.
Show your style! 📲
We are super curious about your creation! Have you put together your unique piece of jewelry and has your package arrived? Share your unboxing, a cool transition, or a close-up of your look on social media. Tag @madeyustudio on Instagram and TikTok and become part of our community. Who knows, you might see your design featured on our feed!

Do you have a question, an idea sparkling in your mind, or just want to brainstorm?
We love to help! Send an email to info@madeyu.nl and we'll get back to you soon.